California Lottery Gambling on Warner Brothers Recording Acts
The latest linkage for a state lottery involves musicians, as Warner Brothers Records announced a deal to feature its recording artists on new games from the California Lottery. Lotteries have expanded recently to feature NFL sports teams, classic movies, and now rock stars, allowing players gambling choices featuring their favorite acts.
Among the acts that will be carried on California scratch-off games are Seal, Michelle Branch, the Goo Goo Dolls, and Taking Back Sunday.
All tickets that fail to pay a cash prize will give players a second chance at gambling for a nice prize. Those tickets can be entered by purchasers into a random drawing to be conducted online, with the grand prize being a trip to a summer music festival next year, all expenses included. Another 2400 contestants will win 100 free music downloads each.
A $2 ticket in the Warner Brothers scratch-off games pays $10,000 as the top cash prize.
"Our players have expressed great interest in music-themed prizes," said California Lottery Director Joan Borucki. "This game, coupled with our interactive Web site, will bring a new level of playing to our customers."
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