West Virginia Casino Gives Lifetime of Gas as Prize
As casinos work to find original yet topical prizes that will draw customers, the Wheeling Island Hotel, Casino, and Racetrack has come up with something whose worth is certain in today's economy: a trailer-tanker full of gas.
On April 18th, the casino will draw for one winner who will choose either the tanker of fuel, or $15,000 in cash. The gas comes to roughly 9000 gallons, at current West Virginia rates of $3.41 a gallon, for a value at present of $31,000.
For those worried about storing and transporting the gas, the casino has assurred the public that the gas will be made available through gift cards and can be redeemed as the winner needs it.
To enter the contest, participants need to attend the track either this Friday or next, when entry forms will be available.
The gas is enough to power a car with average gas mileage around the world almost eight times.
In the loony world of casino marketing, where eye-catching is the goal, Wheeling Island Casino has found a promotion both newsworthy yet still practical. Just hope the winner loves driving.
