M Casino Introduces Sports Gambling During Games

Starting yesterday, patrons at the casino sports book can play their sports gambling choices while games are in play.

The new M Resort Spa Casino in Las Vegas is operating with a set of fresh, original, and creative concepts, including the taking of sports bets while games are underway. Starting yesterday, patrons at the casino sports book can play their sports gambling choices while games are in play.

The casino is introducing the new process at first on selected games, beginning with the NCAA March Madness college basketball tournament. Pro baseball and football games will be included as the seasons arrive.

Plays will be accepted not only on game results, but on upcoming plays. For instance, if playing a featured football game, a gambler could bet on whether the next play is a touchdown.

For ease of play, the M Resort Sports Book has individual player terminals on which to place bets. The casino also designed the book to be quickly accessible to the outside, for players who want to make a quick stop and then go about their business. Most casinos put sports books behind a winding maze of slots and table games to entrap customers.

"With in-running betting you are always in the game. You're never out and never late coming to a game," says Chairman and CEO Anthony Marnell. "We're giving M's sports bettors the most innovative way to bet in the country and the most exciting way to do it."

Marnell opened the casino with promises of a return to the old days of Las Vegas, emphasizing personal service over computerized and corporate ways. Melding that much-needed philosophy with creative new thoughts like the sports gambling in-game system can only make the M a casino on the rise.