Las Vegas Casino Offers New Betting Play for Horse Racing

The M Casino in Las Vegas has released yet another innovative gambling option for its sports book, playing only on or against the favorite in horse racing.

The M Resort Spa Casino in Las Vegas has consistently tried new innovations and methods to improve its gambling and resort services for customers since its opening a year ago. The newest wrinkle is another improvement in the sports book, an often neglected area of Vegas casinos that the M has stressed as a service that is of top importance to patrons.

The sports book at M will now take plays on the favorite of each race against the field. Players either bet the favorite to win, or else get all the other horses racing and simply bet the favorite to do anything but win. The new form of wager is only available at the M.

"Sports bettors can find unique wagering selections here that can’t be found anywhere else," says M Chief Operating Officer Joseph Magliarditi. "We’ve received tremendous interest in our sports book from guests and we couldn’t be more pleased."

The M also offer the possibilities of in-game betting, allowing players to gamble on games already in progress. M officials seem determined to explore new concepts and refresh old ones in unending pursuit of customer satisfaction.

Many casinos are unconcerned with their sports books, as sports betting represents only a fraction of their revenue. But clever operators, including the M, realize the way to draw patrons to the gambling floor is by making them happy at the resort in every area, including running a complete and imaginative sports book.