888.com Leading The Way For Online Casinos With New Ad Campaign
The United States damaged many online casino companies when they decided to make it difficult for these companies to exist using U.S. gamblers, one of the companies hurt was 888.com.
Their revenue was down and there was a thought that the company could not exist without the U.S. market, but now the online casino company is on its way back to the top of the industry and they are hoping a new ad campaign will lead the way.
The campaign is based around the slogan, "enjoy the game", where the company is marketing the idea that life is one big game and that you should enjoy yourself.
The media will be used heavily in the promotion of this new ad campaign by using them to create a game that consumers can play.
The campaign will begin in the UK, and then will be exposed to Austria, Germany, and other countries.
Jon Sumroy, the Chief Marketing Officer for 888.com had this to say of the campaign, "The campaign is groundbreaking, innovative, and really differentiates 888.com from our competitors."
The campaign will also serve as a way for the company to branch out from only the online gambling arena into the entertainment business.
