Probability Bringing Their Casual Gambling Games To Orange

Probability will be extending customer service, regulatory compliance, payments, and operation of all games to Orange, in return for revenue sharing.

Orange, part of the France Telecom Group, has entered into an agreement with mobile gaming specialist Probability plc, for use of their casual gambling games.

Probability will be extending customer service, regulatory compliance, payments, and operation of all games to Orange, in return for revenue sharing.

The revenue sharing agreement will consist of twelve months, initially, and the 15.4 subscribers that Orange has in the UK will be the focus in the beginning.

“The casual gambling sector is made for mobile. Our formula of simple games, easily played on small screens, with the chance to win significant cash prizes for small stakes, is already a proven success. This new partnership with Orange adds a layer of trust for consumers and the widest possible exposure to potential customers", said Probability CEO Charles Cohen.

Orange will be creating permanent links on the "Orange World" mobile portal for the Lady Luck's gambling games.

The end of December is the target date for the service to begin live.